U.S. and International Advertising Law in a Global World
Thursday, May 21, 2009
9:00a.m. - 4:15 p.m.
Reception to Follow
Seattle University School of Law
Anticipated CLE credits: 5.75 General CLE credits
A company's ability to effectively communicate with customers in a global marketplace is critical in today's increasingly connected world. More than ever before, marketers are reaching broader global audiences and looking for opportunities to interact with consumers both in the U.S. and abroad. This program provides a unique opportunity to learn valuable information and insight about advertising law issues around the globe.
Join leading in-house and outside legal counsel, including representatives from GALA - the Global Advertising Lawyers Alliance - for this special program. Scheduled topics include panels and presentations on testimonials and endorsements, product placement, green marketing, contests and sweepstakes and advertising to children. Additionally, there will be time to network with GALA lawyers from more than forty countries.
Speakers
|
Mary Kay Andersen
Microsoft Corporation
Redmond, WA
Erich Bachmann
Managing Partner
Hesketh Henry
Auckland 1010 New Zealand
Michel Bejot
Partner
Bernard Hertz Bejot
Paris, 75008 France
Lesley A. Fair
Senior Attorney
Division of Advertising Practices
Bureau of Consumer Protection
Federal Trade Commission
Washington, DC 20580
John P. Feldman
Reed Smith LLP
Washington, DC 20005
Felix Hofer
Hofer Lösch Torricelli
Florence, Italy
Peter Le Guay
Partner
Thomson Playford Cutlers
Sydney, Australia
|
Edward Lehman
Managing Director, Bejing Office
Lehman, Lee & Xu
Beijing, China
Rudolf du Mesnil
Heuking
Frankfurt (GALA Germany)
Carla R. Michelotti
Executive Vice President, General Counsel & Director of Government Affairs
Leo Burnett Worldwide, Inc.
Chicago, IL
Wendy S. Reed
Partner
Heenan Blaikie
Toronto, Canada
Uri M. Weinstok
Weinstok Abogados
San Jose, Costa Rica
Douglas J. Wood
Reed Smith LLP
New York, NY
Jay (Young-June) Yang
Managing Partner
Kim & Chang
Seoul South Korea
|
Program Agenda
| 8:30 - 9 a.m. |
Check-in and continental breakfast |
| 9 - 9:10 a.m. |
Welcome |
| 9:10 - 10:10 a.m. |
Session 1: Testimonials & Endorsements
Learn about the potential implications of the FTC's recent proposed changes to the Guides on the use of Endorsements & Testimonials and gain global insights into legal issues with the use of endorsements and testimonials overseas.
Speakers:
Douglas J. Wood, Reed Smith LLP
Carla R. Michelotti, Leo Burnett
|
| 10:10 - 11:10 a.m. |
Session 2: In-Game Advertising
Advertisers are expanding the use of digital media and are utilizing in-game advertising placement with increasing frequency. In-game ads provide realism and are an effective platform to reach a receptive audience. This session will provide an overview of the impact of advertising laws on this non-traditional advertising vehicle.
Speakers:
Edward Lehman, Lehman, Lee & Xu, Beijing (GALA China)
Roberto Arochi, Arochi, Marroquin & Lindner, Mexico City
Rudolf du Mesnil, Heuking, Frankfurt (GALA Germany)
|
| 11:10 - 11:30 a.m. |
Break |
11:30 a.m. -
12:30 p.m. |
Session 3: Green Marketing
Going 'green' is on everybody's mind and green marketing issues are not limited by borders. Regulators around the world are examining how businesses market their green credentials and are looking at advertising's role in sustainable production and consumption. Hear what marketers should keep in mind when developing sustainability claims.
Speakers:
Felix Hofer, Hofer Lösch Torricelli, Florence (GALA Italy)
Wendy S. Reed, Heenan Blaikie, Toronto (GALA Canada)
Peter Le Guay, Thomson Playford Cutlers, Sydney (GALA Australia)
|
| 12:30 - 2 p.m. |
Session 4: Lunch & Keynote Speaker
Hear about priorities and what is new at the FTC.
Keynote speaker: Lesley Fair, Division of Advertising Practices, Federal Trade Commission, Washington, DC
|
| 2 - 3 p.m. |
Session 5: Contests & Sweepstakes
Contests and sweepstakes laws affect nearly all advertisers and apply across both traditional and new media. In our increasingly global world, this session presents a unique opportunity to learn about the impact of both U.S. and global laws that govern promotions.
Speakers:
Michel Bejot, Bernard Hertz Bejot, Paris (GALA France)
Uri M. Weinstok, Weinstok Abogados, San Jose (GALA Costa Rica)
Jay (Young-June) Yang, Kim & Chang, Seoul (GALA South Korea)
Mary Kay Andersen, Microsoft Corporation
|
| 3 - 3:15 p.m. |
Break |
| 3:15 - 4:15 p.m. |
Session 6: Advertising to Children
Children's understanding of marketing differs from adults. Thus, advertisers must take special precautions when advertising to children. Explore global standards that impact children's advertising and learn about the key legal issues relevant to marketing targeting young consumers.
Speakers:
John P. Feldman, Reed Smith LLP
Erich Bachmann, Hesketh Henry, Auckland (GALA New Zealand)
Johan Loje, Sandel, Loje & Wallberg, Copenhagen
Valdir Rocha, Veirano & Advogados Associados, Brazil
|
| 4:15 - 5:15 p.m. |
Networking Reception |
For additional information about this, or any Seattle University School of Law CLE seminar, please contact Roxanne Mennes in the Office of Continuing Legal Education at mennesr@seattleu.edu or by phone at 206.398.4092.
