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Sponsored by Seattle University School of Law Office of Continuing Legal Education
CLE Credits: 5.25 General CLE credits anticipated
The way companies communicate with their customers has changed. They are relying on new marketing strategies, like buzz, viral and word of mouth. Today it is as likely that marketers will reach their customers through the Internet as it is through traditional media, like television and radio. Not surprisingly, the legal landscape has changed as well. Do you know the rules are being applied to these new media?
Hear from the FTC and the National Advertising Review Council on current hot-button issues in advertising law and self-regulation. Leading in-house and outside legal counsel will provide key insights on cutting edge issues, including advertising to children, product placement, user generated content, word of mouth and viral marketing. A lawyer’s role in advising clients regarding corporate responsibility and issues of disclosure in light of new technology will be explored.
After the conference, do your own word of mouth marketing at a networking reception following the program.
| 8:30 a.m. | Registration and Continental Breakfast |
| 9 a.m. | Welcome - Robert C. Cumbow, Shareholder, Graham & Dunn PC - Stephanie Kornblum, Attorney, Microsoft Corporation |
| 9:10 a.m. | Who’s in Control? The Year in Review An entertaining look at the year’s major cases, legislation, regulatory developments, and media and marketing issues including consumer generated content, guerilla marketing, viral campaigns, email and mobile marketing, rebates, gift cards, blogs, social media and more. - Ronald Urbach, Esq., Partner, Davis & Gilbert LLP |
| 10:10 a.m. | What’s New at the FTC? Learn about hot-button FTC enforcement issues and priorities for the Cmmission’s Bureau of Consumer Protection. - Lesley Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission |
| 11 a.m. | Break |
| 11:15 a.m. | Contests & Sweepstakes Overview Social networking sites, user-generated content, and online contests have created increasingly complex legal issues for marketers conducting contests and sweepstakes. Learn best practices for helping your clients create compliant promotions in today’s cutting edge and technologically- changing landscape. - John Feldman, Partner, Reed Smith LLP |
| 12 p.m. | Lunch and Keynote Speaker: Self-Regulation State of the Union Self-regulation is an increasingly important tool to police the advertising marketplace. Hear the latest on the state of self-regulation and the critical role self-regulatory programs play in an ever-changing media environment. - Lee Peeler, President and Chief Executive Officer, National Advertising Review Council; Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus |
| 1:30 p.m. | Cutting Edge Issues in Copyright Law Explore the application of copyright law in a world of new media technologies including e-marketing, user generated content and e-promotion issues. Real-world examples highlight the risks and best practices when helping clients navigate copyright in cutting edge advertising and marketing. - Steve Tapia, Senior Attorney, Microsoft Corporation |
| 2:30 p.m. | Break |
| 2:45 p.m. | Panel – Potential Liabilities in Emerging Media New media arms marketers with innovative twists on old ideas. This session explores potential legal liabilities, geopolitical concerns and public relations issues present in today’s cutting edge landscape. Panelists provide insights into the lawyer’s role in counseling clients utilizing emerging advertising and marketing vehicles, including consumer-generated content and social networking sites. How should your client react if third-parties or consumers create “non-sanctioned” advertising or “oops marketing” on the company’s behalf? Should companies be held responsible for fake ads that are not generated nor solicited by the company but benefit the company and its products? Moderator: - Robert C. Cumbow, Shareholder, Graham & Dunn PC Panelists: - Margo Fowler, Managing Attorney, Trademarks and Brand Communications, Legal Department, Nike, Inc. - Jen Frankel Hurley, Director, Corporate Counsel, Starbucks Coffee Company - Devon Pritchard, Associate Counsel, Nintendo (Intellectual Property Manager) - Brent Sanders, Associate General Counsel, Microsoft Corporation |
| 4 p.m. | Adjourn/Networking Reception Sponsored by Microsoft |
The registration fee includes seminar tuition, materials, continental breakfast and lunch.
| Early Registration Fee (Received by 4/4/08): | $195 |
| Standard Registration Fee: | $225 |
| SU Law Alumni: | $75 |
You may cancel your registration and receive a full refund at any time up to the seventh calendar day preceding the program (e.g., the Friday preceding a program scheduled for a Friday). Thereafter, you may transfer the amount of your registration fee to a subsequent program scheduled for that semester, provided space is available. We regret that we cannot carry credits from one semester to another.
For additional information about this CLE seminar, please contact Rebecca Parker at the Office of Continuing Legal Education at parkerr@seattleu.edu or by phone at (206) 398-4282.