Law Library Receives Excellence in Marketing Award
The Seattle University Law Library has been chosen to receive the 2003 American Association of Law Libraries Excellence in Marketing Award, in the Best Use of Technology category. This award honors outstanding achievement in public relations by member organizations.
The centerpiece of the Library’s award winning public relations campaign is the newly redesigned Virtual Tour of the Law Library. This new tour, created by the Information Services Department, utilizes Flash technology to offer viewers a virtual experience akin to walking through the physical space of the Library.
This Tour was used to support the Library’s marketing campaign offering our new alumni memberships. This campaign has been very successful, with a number of alumni borrowing memberships created since the launch of the program. The Tour has also successfully reached prospective students, parents of students, and even several viewers from Japan, France and Australia.
The award was presented July 14, during the annual meeting of the American Association of Law Libraries.